Introducing Picasa 3.0 (and big changes for Picasa Web Albums)

A little over two years ago, we launched Picasa Web Albums to make publishing photos online easy. Now Picasa Web Albums hosts billions of online photos from around the globe, with users adding millions of new snapshots every day. Each of these photos records a different moment, or a different perspective, but one thing they all have in common is that in each case, the person behind the camera wanted to share their experience with a friend, their extended family, or maybe the world.

Today, we're rolling out major technology upgrades to both Picasa and Picasa Web Albums. As you might have guessed, these are largely focused on how we share and enjoy our photos with others.

For starters, there's a brand-new feature called "name tags" in Picasa Web Albums that helps you quickly label all the people in your photos, so you can organize and share your photos based on who's in the picture. Name tags uses advanced technology to automatically group similar faces together. That way, you can quickly label all the people you care about in your photo collection. Once you've labeled your photos, it's then a snap to do things like create a slideshow with every picture of you and your best friend, or easily share party photos with everybody who appears in that photo album.

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