Friday, December 12, 2008

Imprezzeo

Imprezzeo, backed by Independent News and Media PLC launches its new image search product providing a new way of searching for digital images. The beta product uses images to search for images, rather than text.
Press Release:
Images can be scenes; landmarks; objects; graphics; people or even personalities. Irrespective of the size of the image collection Imprezzeo Image Search helps users find the right image - fast. For a demonstration, visit www.imprezzeo.com.
The potential for this technology is huge. Stock photo libraries and news agencies can provide more relevant search results to image buyers (and sell content that might not have been found using traditional text-based search); search engines can provide users with a far more sophisticated image search experience than is currently available; photo sharing sites can offer search by example image, rather than search that solely relies on user’s tagging; consumers can organise their personal photo collections by content and person rather than by date; even retailers can recommend similar products for purchase (for example, if a consumer is searching for a ‘red handbag’, Imprezzeo could be used to find all similar products).
The proprietary search software is more sophisticated than any other image-based search technology on the market, combining content-based image retrieval (CBIR) and facial recognition technologies. Imprezzeo’s sophisticated image analytics ensures the Imprezzeo platform can deliver great results when applied to a whole range of different image content and when used in a whole range of applications.
The new technology generates image search results that closely match a sample image either chosen by the user from an initial set of search results that can then be refined, or from an image uploaded by the user.
Dermot Corrigan, CEO of Imprezzeo, says: “This will fundamentally change the way users and consumers expect to search for images, whether that’s in a photo stock library, the desktop or the web. We know that currently many image searches are abandoned at the first set of results, because the returned results are not what the user is looking for. This technology changes that.”

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