Marketers recognize that emotion drives brand loyalty and purchase decisions. Yet, traditional ways of measuring emotional response - surveys and focus groups - create a gap by requiring viewers to think about and say how they feel. Neuroscience provides insight into how the mind works, but it typically requires expensive, bulky equipment and lab-type settings that limit and influence the experience.
Affdex is an award-winning neuromarketing tool that reads emotional states such as liking and attention from facial expressions using an ordinary webcam...to give marketers faster, more accurate insight into consumer response to brands, advertising and media. It uses automated facial expression analysis recognition, also called facial coding, to analyze your face and interpret your emotional state. Offered as a cloud-based software-as-a-service, Affdex is a fast, easy and affordable to add into existing studies. MIT-spinoff Affectiva has some of the best and brightest emotion experts behind the Affdex platform science, providing the most accurate measurement today. This ongoing investment in research and development is focused not just on measuring, but also on predicting...which ads will really work to drive sales and build brands.